Alexandra VINEREAN

Buying Intentions Influenced by Various Determinants in Tourism

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.
JEL ClassificationM31

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Author(s)

Alexandra VINEREAN
Lucian Blaga University of Sibiu

Correspondence

Alexandra Vinerean, Lucian Blaga University of Sibiu, Romania

Article History

Received: July 2, 2014
Accepted: July 17, 2014
Available Online: July 27, 2014

Cite Reference

Vinerean, A., 2014. Buying Intentions Influenced by Various Determinants in Tourism. Expert Journal of Marketing, 2(1), pp.53-59

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© 2014 The Author. Published by Sprint Investify. ISSN 2344-6773

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