Chouaib DAKOUAN Forthcoming Redouane BENABDELOUAHED

Inbound Marketing vs Outbound Marketing: An Independent or a Complementary Strategy

This article tends to explain the differences between the Outbound Marketing and the Inbound Marketing Thought a comparison of the techniques used by both approaches. This paper determines the impact of the new marketing strategies on the existent ones, and clarifies if these two strategies are complementary or independent.