December 2014

Expert Journal of Marketing
Volume 2, Issue 2, Pages 61-85

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Contents

Alexandra VINEREAN
Motivators That Intervene in the Decision Making Process in Tourism
Expert Journal of Marketing, 2(2), pp. 61-67, 2014, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Maria Angeles GARCIA HARO, Maria Pilar MARTINEZ RUIZ, Ricardo MARTINEZ CANAS
The Effects of the Value Co-Creation Process on the Consumer and the Company
Expert Journal of Marketing, 2(2), pp. 68-81, 2014, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Jorge MONGAY
Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
Expert Journal of Marketing, 2(2), pp. 82-85, 2014, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Published by Sprint Investify. ISSN 2344-6773

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