December 2014

Expert Journal of Marketing
Volume 2, Issue 2

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Contents

Jorge MONGAY
Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach


Maria Angeles GARCIA HARO, Maria Pilar MARTINEZ RUIZ, Ricardo MARTINEZ CANAS
The Effects of the Value Co-Creation Process on the Consumer and the Company


Alexandra VINEREAN
Motivators That Intervene in the Decision Making Process in Tourism


Published by Sprint Investify. ISSN 2344-6773

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