August 2015

Expert Journal of Marketing
Volume 3, Issue 1, Pages 1-34

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Contents

Imane AMEUR, Keltouma MAHI, Youcef SOUAR
The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
Expert Journal of Marketing, 3(1), pp. 1-10, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Hui-Hsin HUANG
The Probability Model of Expectation Disconfirmation Process
Expert Journal of Marketing, 3(1), pp. 11-16, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Simona VINEREAN, Alin OPREANA, Iuliana CETINA, Luigi DUMITRESCU
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
Expert Journal of Marketing, 3(1), pp. 17-28, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Alin OPREANA, Simona VINEREAN
A New Development in Online Marketing: Introducing Digital Inbound Marketing
Expert Journal of Marketing, 3(1), pp. 29-34, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Published by Sprint Investify. ISSN 2344-6773

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