December 2015

Expert Journal of Marketing
Volume 3, Issue 2, Pages 35-78

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Contents

Simona VINEREAN, Alin OPREANA
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
Expert Journal of Marketing, 3(2), pp. 35-50, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Alexandra VINEREAN
Loyal Employees. A Key Factor in the Success of a Company
Expert Journal of Marketing, 3(2), pp. 73-78, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Mark ANDERSON, Peter MARTINS DA SILVA
Evaluations of Co-Brands: A Two-Country Comparison
Expert Journal of Marketing, 3(2), pp. 51-61, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Mahmoud ABDEL HAMID SALEH, Abdulrahman ALTHONAYAN, Ayman ALHABIB, Essa ALRASHEEDI, Ghafar ALQAHTANI
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
Expert Journal of Marketing, 3(2), pp. 62-72, 2015, ISSN: 2344-6773
(Abstract | Links | BibTeX)


Published by Sprint Investify. ISSN 2344-6773

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