December 2015

Expert Journal of Marketing
Volume 3, Issue 2

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Contents

Mahmoud ABDEL HAMID SALEH, Abdulrahman ALTHONAYAN, Ayman ALHABIB, Essa ALRASHEEDI, Ghafar ALQAHTANI
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia


Mark ANDERSON, Peter MARTINS DA SILVA
Evaluations of Co-Brands: A Two-Country Comparison


Alexandra VINEREAN
Loyal Employees. A Key Factor in the Success of a Company


Simona VINEREAN, Alin OPREANA
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales


Published by Sprint Investify. ISSN 2344-6773

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Volume 1 Issue 1
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