Category - Omar H. Alkadhi

Riyadh Elm University, Saudi Arabia

Abdullah Mohammed ALHIDARI Omar H. Alkadhi

Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?

In recent years, consumers’ loyalty has become an important issue in health-case in general and in dentistry in particular. Following the increasing activity in dental services, consumer loyalty. This study investigates the factors that influence consumers’ loyalty to their dentist. Data was collected through a self-administered survey to consumers; 489 responses were received and 108 surveys were completed and analyzed. The proposed relationships were tested by using regression analysis in Statistical Package for the Social Sciences (SPSS). Results indicate that consumers’ trust toward their dentist has an effect on consumer loyalty. Further, consumers’ perceived value tends to influence consumer loyalty. However, e-WOM and service’s price do not have an impact on consumer loyalty. These findings have important implications for a manager in dentistry. Managers should increase consumers’ trust and perceived value to keep the consumers coming back to the dental office.

Read More
Aims & Scope

Expert Journal of Marketing welcomes original academic articles to be published in open access.

Read more about Expert Journal of Marketing→

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Marketing.

Read 'Guide for Authors' →

Current Issue

Volume 5 of Expert Journal of Marketing is now available online

View Current Issue →

Forthcoming Papers

View upcoming finance academic articles accepted for publication.

View Articles →

Send Your Article Now
Bitnami