Forthcoming Papers

Abdullah Mohammed ALHIDARI Forthcoming Omar H. Alkadhi

Keep Them in: How to Drive Dental Consumers Loyalty in Modern Era?

Consumers’ loyalty has become an important issue in health-case in general and in dentistry in particular, in recent years. Following the increasing activity in dental services, consumer loyalty This study investigates the factors that influence consumers’ loyalty to dentist. Data were collected through a self-administered survey to consumers; 489 responses were received and 108 completed and analyzed. The proposed relationships were tested by using regression analysis using Statistical Package for the Social Sciences (SPSS). Results indicate that consumer trust to their dentist has an effect on consumer loyalty. Further, consumers’ perceived value tendency influence consumer loyalty. However, e-WOM and service price do not influence consumer loyalty. These findings have important implications for manager in dentistry. Managers should increase consumers’ trust and perceived value to keep the consumers coming back to the dental office.

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Forthcoming RADIMAN Ade GUNAWAN Sri Fitri WAHYUNI JUFRIZEN

The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty

This study aims to develop student loyalty models and implement and refine student loyalty models in Private Islamic Religion Universities in Medan City. This study included associative study. The questionnaires were distributed to students as many as 300 questionnaires using a Likert scale. To process the data, it was used Lisrel 8.80. From the results of the study, it showed that the marketing mix, service quality, Islamic values, and institutional image variables had a positive and significant effect on student satisfaction at the Private Islamic Religion College in Medan. The variables of a marketing mix, service quality, Islamic values, and institutional image have a positive and significant effect on student loyalty in Private Islamic Religion Universities in Medan City. Furthermore, the marketing mix, service quality, Islamic values, and institutional image had a significant effect on the student loyalty through the satisfaction of students in Private Islamic Higher Education...

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Volumes

In Progress
Volume 6 Issue 2
July 2018
Volume 6 Issue 1
December 2017
Volume 5 Issue 2
August 2017
Volume 5 Issue 1
December 2016
Volume 4 Issue 2
August 2016
Volume 4 Issue 1
December 2015
Volume 3 Issue 2
August 2015
Volume 3 Issue 1
December 2014
Volume 2 Issue 2
August 2014
Volume 2 Issue 1
December 2013
Volume 1 Issue 1
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