January 2022
Expert Journal of Marketing
Volume 10, Issue 1
Contents
Manal ECHCHAD, Abrar GHAITH
Purchasing Intention of Green Cosmetics Using the Theory of Planned Behavior: The Role of Perceived Quality and Environmental Consciousness
Karen M. CORBISHLEY, Roger B. MASON, Thomas DOBBELSTEIN
COVID-19 Involvement, Shopping Motives and Buying Behaviour: A German/ South African Comparison
Jannatul FERDOUS, Md.Touhidul ALAM, Abdulla MAHBUB
Drivers for Online Shopping: Considering the Most Important Factors in Dhaka Metropolis, Bangladesh
Huda MAULANA
Studying Abroad: Identifying Word-of-Mouth Communication Seeking Behaviors Shown by International Students
Miyuki MORIKAWA
The Effective Paratextual Messages of the Japanese Gay TV Drama Series Ossan’s Love
Christos LIVAS, Emmanouil SKARPARIS, Apostolos SKOTIS
Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process