Guide for Authors

Thank you for considering Expert Journal of Marketing for your research. This guide explains how to prepare and submit your manuscript, how it will be reviewed, and what happens after acceptance. The full policies referred to below are set out on the Editorial Policies page.

Before you submit: checklist

  1. Scope. Your manuscript fits the journal’s aims and scope.
  2. Originality. It has not been published before, in whole or in part, and is not under consideration elsewhere. Any preprint is disclosed at submission.
  3. Template. It is prepared in the 2026 Article Template and follows the Template Guide.
  4. Anonymised file. All information that identifies the authors has been removed from the manuscript file, for double-anonymised review.
  5. Declarations. The Declarations section is complete (see below).
  6. Ethics. For research involving people, ethics approval and informed consent are stated.
  7. AI disclosure. Any use of generative AI beyond spelling, grammar and formatting is disclosed.
  8. Authors. All authors have approved the submission and agree to be listed.
  9. Permissions. Permission has been obtained for any third-party material.
  10. Fee. You understand that a publication fee of 320 EUR applies only if the article is accepted.

Article types

The journal publishes original theoretical and empirical research articles, review articles and case studies in marketing. All article types are peer reviewed.

Preparing your manuscript

  • Language. English, in British or American usage applied consistently.
  • Format. Microsoft Word (.docx), so the file can be anonymised for review.
  • Template. Prepare your manuscript in the Article Template 2026 and follow the Template Guide 2026 (download links below). Use the template’s styles and replace each placeholder in double braces. Before submitting, search the document for {{ to check that no field has been missed.
  • Abstract and keywords. An abstract of 100–250 words, up to 8 keywords and at least one JEL classification code.
  • Structure. Introduction, Literature Review, Research Methodology, Analysis and Results, Discussion and Conclusion, Declarations, References, and an optional Appendix. Sections may be renamed or subdivided where the research design requires it.
  • Figures and tables. Numbered consecutively and referred to in the text. Figures at 300 dpi or better and legible in greyscale.
  • References. Harvard style, listed alphabetically, with a DOI wherever one exists.

Article template and guidelines

Download both files before you start writing:

Declarations

Every article ends with a Declarations section. Each item must be completed; if an item does not apply, say so.

  • Author Contributions: using CRediT roles (for example Conceptualization, Methodology, Formal analysis, Writing – original draft).
  • Funding: all sources of funding, or “This research received no external funding.”
  • Ethics Approval and Informed Consent: the approving committee and approval number, and confirmation of informed consent. If formal review was not required, state this and explain why.
  • Data Availability: where the data can be found, or “Not applicable.”
  • Use of Artificial Intelligence: the tool, version and how it was used, or “The authors declare that no generative AI tools were used in the preparation of this manuscript.”
  • Conflicts of Interest: any conflicts, or “The authors state that they have no conflicts of interest.” Authors who are editors, board members or reviewers of the journal must state this role.
  • Acknowledgements: optional.

How to submit

Submit through the journal’s editorial platform: submit your article. Create an author account or log in, then upload the anonymised manuscript and complete the submission form. You will receive an acknowledgement by email.

Peer review process

Expert Journal of Marketing uses double-anonymised peer review: authors and reviewers do not know each other’s identities.

  1. Plagiarism screening. Every manuscript is checked with Quetext, and an editor reviews each report. Manuscripts showing any form of plagiarism are rejected.
  2. Editorial screening. One or two Editors assess fit with the journal’s scope, novelty, structure, readability and the relevance of the references. Manuscripts outside scope or below basic standards are rejected at this stage without external review.
  3. External review. Manuscripts that pass screening are sent to at least two independent external reviewers, who assess the importance of the study, its contribution to the literature, its research design and analysis, and the interpretation of results.
  4. Decision. Editors and Reviewers grade each criterion from 1 (Poor) to 5 (Excellent). A manuscript needs an overall average of at least 3 to be considered for acceptance, and the written reports are decisive. The Editor-in-Chief takes the final decision: accept; accept with minor editorial changes; accept with major revisions; or reject.
  5. Publication. Accepted articles are copy-edited, typeset and published with their received, accepted and published dates and an ARK persistent identifier.

Timeline. Reviewers are asked to return their reports within 4 to 8 weeks of accepting an invitation. Editorial screening comes before this and revision rounds may follow, so the full process usually takes longer. We will tell you if your manuscript is taking longer than expected.

Appeals. If you disagree with a decision, write to marketing@expertjournals.com setting out your grounds and responding to the specific points the reviewers raised. Appeals are considered by an editor who was not involved in the original decision.

Article Processing Charge

The publication fee for each accepted article is 320 EUR. It applies to manuscripts submitted on or after 1 October 2026 and is payable only after acceptance.

  • No submission fee. Nothing is charged at submission or during review.
  • No other charges. No fees for longer articles, extra pages, colour figures, additional authors or bank commissions. There is one APC per accepted article.
  • No charge to readers. All articles are free to read.
  • No withdrawal fee. Withdrawing a manuscript is free of charge.
  • No waivers or discounts. The APC is the same for every accepted article. Ability to pay plays no part in editorial decisions.

The APC covers editorial management, the submission platform, production, archiving, metadata distribution to indexing services, and hosting.

Copyright, licensing and self-archiving

Authors retain the copyright to their work without restriction. The journal is granted the right of first publication, and every article is published under the Creative Commons Attribution 4.0 International Licence (CC BY 4.0). Anyone may share and adapt the article for any purpose, provided the authors and the original publication are credited.

You may self-archive any version of your article, with no embargo: the preprint, the accepted manuscript or the published version, in any repository or on any personal or institutional website. Please acknowledge first publication in Expert Journal of Marketing and link to the published version.

Publication ethics and use of AI

The journal follows the COPE Core Practices. Authors must disclose any use of generative AI beyond basic spelling, grammar and formatting. AI tools cannot be authors and cannot be cited as sources, and authors remain fully responsible for the whole manuscript, including all references. Full details on authorship, conflicts of interest, research ethics, corrections, retractions and AI are on the Editorial Policies page.

Contact

Questions about submissions: marketing@expertjournals.com

Last updated: 1 October 2026