Volume 11 Issue 2 - Expert Journal of Marketing

In Progress

Expert Journal of Marketing
Volume 11, Issue 2

Steve KELLER, Charles SPENCE
Sounds like Branding: Cognitive Principles and Crossmodal Considerations for the Design of Successful Sonic Logos

Expert Journal of Marketing, 11(2), pp. 91-117, Published on September 8, 2023, ISSN: 2344-6773

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