In Progress
Expert Journal of Marketing
Volume 11, Issue 2
Contents
Nokwanda BIYASE, Roger B. MASON, Karen M. CORBISHLEY
Drivers and Barriers of Fast Fashion Implementation in South African Retail
Bianca DORSAMY, Jeevarathnam P GOVENDER
Consumer Purchase Intention and Purchase Behaviour for Green Fast Moving Consumer Goods
Roxana Elena POPȘA
Digitalization: A Strategic Approach for the Travel and Tourism Industry
Nkosinamandla Erasmus SHEZI
Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs
Elizma WANNENBURG, Therese ROUX
A South African Perspective on Brand Personality as Positioning Strategy for Higher Education Institutions
Avikar RAMSUNDRA, Roger B. MASON
Consumer Perspective of Financial Technology and Digital Personal Banking in South Africa: A Literature Review
Amagolo GABASIANE, Douglas CHIGUVI
Factors and Challenges Affecting the Tourism Sector: An In-Depth Analysis of Botswana’s Tourism
Steve KELLER, Charles SPENCE
Sounds like Branding: Cognitive Principles and Crossmodal Considerations for the Design of Successful Sonic Logos
