December 2019
Expert Journal of Marketing
Volume 7, Issue 2
Contents
Simona VINEREAN, Alin OPREANA
Social Media Marketing Efforts of Luxury Brands on Instagram
Bogdan AVRAM
Airlines Customer Segmentation in the Hyper-Competition Era
Ana Paola YANES-MOLINA, Rosalina JAIME-MEULY , Gabriela ANDRADE-BUSTAMANTE, Tania Irasema LUCERO-FLORES, Francisco Eleazar MARTÍNEZ-RUÍZ
Microgreens - An Alternative of Horticultural Production and Market
Ezzohra BELKADI
The Adoption of Residents of The City Brand: A Case Study of Casablanca City
Nasser KHALUFI, Khairul Anuar Mohammad SHAH, Qaisar IQBAL
Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective
Aulia RACHMANA PUTRA, Said MUSNADI, Syafruddin CHAN
Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia