December 2020

Expert Journal of Marketing
Volume 8, Issue 2

Contents

Simona VINEREAN
Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research


Achini Tharaka RANAWEERA, Kamal WASALA
Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness


Khaloud NASER ALSAID, Nour El Houda BEN AMOR
Experiential Marketing Impact on Experiential Value and Customer Satisfaction - Case of Winter Wonderland Amusement Park in Saudi Arabia


Hieronymus STURM
Literature Review – Development of a Model to Promote and Measure Inspiration in Online Shops


Miyuki MORIKAWA
Not Reviewing the Movie but Reviewing Other Reviews: Effective Online Movie Reviews in Japan, a Country with High Uncertainty-Avoidance Behavior


Tshepo TLAPANA
Customer Service at Independent Retail Food Chains in Kwazulu-Natal


Published by Sprint Investify. ISSN 2344-6773

Volumes

In Progress
Volume 12 Issue 1
September 2023
Volume 11 Issue 2
January 2023
Volume 11 Issue 1
July 2022
Volume 10 Issue 2
January 2022
Volume 10 Issue 1
November 2021
Volume 9 Issue 2
March 2021
Volume 9 Issue 1
December 2020
Volume 8 Issue 2
August 2020
Volume 8 Issue 1
December 2019
Volume 7 Issue 2
August 2019
Volume 7 Issue 1
December 2018
Volume 6 Issue 2
August 2018
Volume 6 Issue 1
December 2017
Volume 5 Issue 2
August 2017
Volume 5 Issue 1
December 2016
Volume 4 Issue 2
August 2016
Volume 4 Issue 1
December 2015
Volume 3 Issue 2
August 2015
Volume 3 Issue 1
December 2014
Volume 2 Issue 2
August 2014
Volume 2 Issue 1
December 2013
Volume 1 Issue 1
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