December 2020
Expert Journal of Marketing
Volume 8, Issue 2
Contents
Simona VINEREAN
Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research
Achini Tharaka RANAWEERA, Kamal WASALA
Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness
Khaloud NASER ALSAID, Nour El Houda BEN AMOR
Experiential Marketing Impact on Experiential Value and Customer Satisfaction - Case of Winter Wonderland Amusement Park in Saudi Arabia
Hieronymus STURM
Literature Review – Development of a Model to Promote and Measure Inspiration in Online Shops
Tshepo TLAPANA
Customer Service at Independent Retail Food Chains in Kwazulu-Natal