December 2016
Expert Journal of Marketing
Volume 4, Issue 2
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Contents
Simona VINEREAN
Branding Strategies for Social Media Marketing
Myriam ERTZ, Fabien DURIF, Manon ARCAND
Business in the Hands of Consumers: A Scale for Measuring Motivation to Resell Products Online
Isaac TWENEBOAH-KODUAH, Charles ADUSEI, Charles TENKORANG
Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana
M. Dharma Tuah Putra NASUTION, Yossie ROSSANTY, Prana Ugiana GIO
Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia