Volume 6 Issue 2

In recent years, consumers' loyalty has become an important issue in health-case in general and in dentistry in particular. Following the increasing activity in dental services, consumer loyalty. This study investigates the factors that influence consumers' loyalty to their dentist. Data was collected through a self-administered survey to consumers; 489 responses were received and 108 surveys were completed and analyzed. The proposed relationships were tested by using regression analysis in Statistical Package for the Social Sciences (SPSS). Results indicate that consumers' trust toward their dentist has an effect on consumer loyalty. Further, consumers' perceived value tends to influence consumer loyalty. However, e-WOM and service's price do not have an impact on consumer loyalty. These findings have important implications for a manager in dentistry. Managers should increase consumers' trust and perceived value to keep the consumers coming back to the dental office.

This study aims to develop student loyalty models as well as implement and refine student loyalty models in Private Islamic Religion Universities in Medan City. This study included an associative study. The questionnaires were distributed to 300 students and the survey implied multiple Likert scales. To process the data, we used Lisrel 8.80. The results of the study showed that the marketing mix, service quality, Islamic values, and institutional image had a positive and significant effect on student satisfaction and on student loyalty for the students of the Private Islamic Religion College in Medan.

Grounded theory is used to examine the relationship between benefit and innovation. The benefits of a broad array of products were considered, and a list of benefit and functionality categories was devised. 84 products were considered, with little (no) restriction on brand, industry, or time frame. From this 16 benefit categories and 17 functionality categories were listed. These benefit and functionality categories are seen as universal, and not product or industry or time specific. Benefit was equally examined and categorized from the vantage point of market entry and the replacement of existing or incumbent products. The notions of core benefit/ functionality, as well as necessary and redundant benefit/ functionality, were also used. Universal benefit and functionality categories should aid innovators and entrepreneurs, and bring greater coherency to their efforts. Also, benefit and functionality may equally reflect on customer satisfaction.

The tourism sector is one of the most important business sectors in Greece. The term “online travel agency” refers to the transfer to the Internet of all or part of the tourism services offered by a real travel agency. The purpose of this study was to discuss the role of the Internet as an important tool in the tourism industry by presenting the ways it is used in customer service. The study focuses on an online travel agency. The methodology of the study was based on the collection of secondary data, which was collected through articles in journals as well as through official web sites. Specifically, the study discussed the use of the Internet and its importance in the field of tourism, and presented and analyzed the features and functions of an online travel agency, focusing on the basic services of an online travel agency, the subsystem of the customers, the provider's subsystem and the subsystem of the intermediaries. In addition, a standardized online travel agency system was presented and finally an online travel guide was analyzed. The study concluded that tourism marketing is a necessary tool to be used in the management of all tourism businesses in order to achieve the planned marketing goals.

The aim of this article is to study the role of environmental management in the development of tourism marketing as a means of promotion and development of tourist destinations. Initially, there is an attempt to theoretically approach the concept of tourism marketing and then the risks are presented and the problems involved in the implementation of tourism marketing and tourism marketing organization. The article continues with the study of the behavior of the environment in tourism marketing focusing on tourist attraction incentives, the concept of tourism, the concept of the destination image and the expectations of tourists. The article concludes that the various marketing stimuli and not only affect the above-mentioned purchasing process of the individual while they are introduced into the consumer's black box where they are processed. The result of this process is the choices the buyer will make about the good (product or service), the brand, the supplier, the time and the amount of the purchase.

The aims of this research were (1) to analyze the advantages and disadvantages of sharia unit Nagari Bank rahn products. (2) to analyze the transaction process of the Bank Nagari sharia rahn's transaction process, and (3) to understand and analyze barriers and constraints in slowing Bank Nagari's rahn transactions. To determine the right strategy in order to increase sharia rahn sales at the Padang Branch of Bank Nagari Sharia, descriptive analysis was used, namely through SWOT analysis. The results of this study obtained the main constraints faced by Bank Nagari Sharia Unit in marketing rahn products related to weak socialization, lack of promotional activities, appropriate facilities and infrastructure. The strategies that must be developed include aggressive and diversified strategies.

The objective of this study is to test and analyze the influence of trust on a technology used for internet banking and its impact on customers' interest to use internet banking. The fieldwork chosen for this research is the internet banking industry in Indonesia. However, the research focused on Aceh and North Sumatra's big cities that are Banda Aceh and Medan because both cities have the largest number of internet banking customers. The variables that have been selected for analysis and review to uncover the phenomena that have been developed in this study are: ‘Customer beliefs on technology reliability', ‘Customer acceptance of IT Value' and ‘Converting intention on Internet Banking (IB)'. The population is the main subject on which the researchers focus their study to examine specific parameters, and then be able to draw conclusions (Hair et al., 2010). In this paper, the study group is represented by internet banking customers from Aceh and North Sumatra regions, totaling 531.000 individuals, with 216.000 internet banking users in Aceh province and 315.000 in Nord Sumatra. Regarding the respondents' sample, the researchers used a purposive sampling design using specific criteria, such as geographical location and length of internet banking utilization in this probability sampling technique. The results showed that the influence of IT Trust on converting IB is not significant. In other words, there is no influence between the IT Trust variable and converting IB. IT Acceptance functions as a full mediating variable that connects IT Trust variable to converting IB. In moderation multi-group analysis, gender is not seen as a control group and in this study, there is no significant difference in behavior between female and male customers.

The use of third-party seals within marketing and advertising materials is a long-standing industry practice used by marketers worldwide. And while the effectiveness of seals as a marketing and advertising tactic has been widely studied, to date, no single model has been developed to predict the impact of seals on consumer purchase intent. To uncover what impact seals really have, two online surveys were conducted to understand how aware of seals consumers are, how credible they perceive them to be, and what impact they have on purchase intent. The results of these surveys reveal that the success of a seal is dependent of the consumers knowledge of the brand being marketed, their awareness of the third-party seal being applied in marketing material, and the seals ability to convey information important to the consumer in differentiating offerings. These results have also been applied to the Third-Party Seal Model, a three-step process which allows marketers to select third-party seals to use in brand communications.