December 2015
Expert Journal of Marketing
Volume 3, Issue 2
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Contents
Mahmoud ABDEL HAMID SALEH, Abdulrahman ALTHONAYAN, Ayman ALHABIB, Essa ALRASHEEDI, Ghafar ALQAHTANI
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
Mark ANDERSON, Peter MARTINS DA SILVA
Evaluations of Co-Brands: A Two-Country Comparison
Alexandra VINEREAN
Loyal Employees. A Key Factor in the Success of a Company
Simona VINEREAN, Alin OPREANA
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales