August 2015
Expert Journal of Marketing
Volume 3, Issue 1
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Contents
Alin OPREANA, Simona VINEREAN
A New Development in Online Marketing: Introducing Digital Inbound Marketing
Simona VINEREAN, Alin OPREANA, Iuliana CETINA, Luigi DUMITRESCU
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
Hui-Hsin HUANG
The Probability Model of Expectation Disconfirmation Process
Imane AMEUR, Keltouma MAHI, Youcef SOUAR
The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company