Volume 10 Issue 2

To perform under the conditions of digitalization, marketers need understandable, accurate, complete, trustworthy, secure, and discoverable data. In this respect, data governance is a solution approach to greater data literacy, data intelligence and data management. This research aims to explore the current academic state-of-art of data governance in the marketing field. Selected items were evaluated using a descriptive statistical approach to identify investigation trends on this topic. The research found that Marketing can benefit from Data Governance focusing data standard settings, data sources coordination and data management, data quality and data security. This requires a strategy, coordinated processes and their meaningful support by people and information technology. The originality of this research is that the approach is unique at this point, and the assimilation of data governance is a clear sign of manifestation for marketing under conditions of increasing digitalization.

Globally, the Covid-19 pandemic has influenced traditional Open Distance electronic Learning (ODeL) institutions and residential universities. It has prompted them to consider distance learning using technological advancement. However, student loyalty is a challenge to achieve and sustain in distance learning. Thus, this study seeks to determine the mediating effect of student satisfaction on student loyalty. The study also sought to examine the mediating effect of satisfaction on the impact of commitment, institutional reputation, service quality, trust, and perceived value on loyalty. The study used a quantitative approach and online survey to collect data. The study used the partial least squares structural equation modeling technique to test the proposed model. The results showed a positive and significant relationship between the constructs. However, commitment showed a partial influence on student satisfaction. Furthermore, satisfaction partially mediates the impact of commitment, institutional reputation, and perceived value on loyalty and fully mediates the impact of service quality and trust on loyalty. In conclusion, service quality and trust cannot influence students' loyalty to the institution without satisfaction. This study helps ODeL institutions to design marketing strategies centered on service quality and trust.

The sports footwear industry is an attractive market, especially with the Generation Y market segment. The purpose of this study is to establish the determinants of brand loyalty of sports footwear brands in South Africa. The study followed a descriptive research design and implemented a quantitative research method. Of the nine independent variables, six variables namely brand image, brand association, style, brand name, price and endorsement were found to have a statistically significant influence on Generation Y consumers' brand loyalty toward sports footwear, while three of the nine variables namely perceived quality, comfort and style, were not found to be statistically significant predictors of brand loyalty. It is important for manufacturers and marketers of sports footwear brands to understand which factors contribute to brand loyalty to their sports footwear brands as this will provide them with the insight to know what to feature in their product during the production stages and when they devise marketing strategies to the Generation Y cohort.

The aim of the study was to evaluate supply chain performance of the six major clothing retail companies listed on the Johannesburg Stock Exchange (JSE) using the supply chain index. The study adopted a quantitative study and used secondary data from the companies' publicly shared financial statements. Panel data analysis was employed in the study with a fixed-effects regression model used to analyse the the relationship between the dependent and independent dependent variables. The study found that WHL has the highest supply chain index ranking based on an overall ranking of the firms based on a combination of the strength, balance, and resiliency metrics. This was followed by MRP, which consistently maintained second place. TFG was at the bottom. This framework for the measurement of supply chain performance provides a valuable guide useful in the clothing retail industry and across other industries. Overall, the results encourage organisations to measure supply chain performance and share performance information with their network partners.

This research aims to review existing literature on effective marketing strategies for marketers in today's healthcare institutions. This paper reflects a systematic literature review. Selected articles were analyzed using a descriptive statistical approach to see research trends in this topic. Following that, a meta-synthetic approach was performed to map the study results. The research found four marketing programs and one supporting data assessment of potential market conditions. These findings can better understand effective marketing strategies to increase health service demands. The current research provides novel ideas for people involved in marketing management and future researchers on effective marketing strategies. It identifies up-to-date marketing strategies that healthcare institutions can implement to increase demand for health services.