July 2022
Expert Journal of Marketing
Volume 10, Issue 2
Contents
Matthias SCHMUCK
Data Governance Issues in Digital Marketing: A Marketer’s Perspective
Phineas MBANGO, Kate NGOBENI
The Mediating Effect of Student Satisfaction on Loyalty in South African Open Distance E-Learning Institutions
Nkosinamandla Erasmus SHEZI, Ephrem Habtemichael REDDA
Determinants of Brand Loyalty of Sports Footwear Brands in South Africa
Anda TEKE, R.I. David POOE, Watson MUNYANYI
Evaluating the Supply Chain Performance of the Major Clothing Retail Companies in South Africa: A Supply Chain Index Approach
Andri Nur RAHMAN, NURYAKIN, Firman PRIBADI
Effective Marketing Strategies in Health Services: Systematic Literature Review