December 2017
Expert Journal of Marketing
Volume 5, Issue 2
Contents
Simona VINEREAN
Content Marketing Strategy. Definition, Objectives and Tactics
Karen M. HOOD, Christine M. KOWALCZYK, Christopher D. HOPKINS, Daniel PADGETT
A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving
IKRAMUDDIN, Muhammad ADAM, Hizir SOFYAN and FAISAL
The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review
Oana DURALIA
Culinary Tourism. A New Trend on the Tourism Market
Bogdan AVRAM
Ancillaries in the Aviation Industry. Importance, Trends, Going Digital
Syamsul BAHRI, Ritha Fatimah DALIMUNTHE, Paham GINTING, RISMAYANI, Beby Karina Fawzea SEMBIRING
Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for a Bank in Indonesia
S. PRIYADHARSINI, G. KATHIRAVAN, M. THIRUNAVUKKARASU, W. GANPAT, D. SARAVANAKUMAR
Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India
