March 2021
Expert Journal of Marketing
Volume 9, Issue 1
Contents
Imad WAALI, Bouchra BENNANI
Initial Trust in Cross-Border E-Commerce: A Qualitative Exploratory Study
Nektarios S. MAKRYDAKIS
The Role of Digital Marketing in Public Higher Education Organizations in Attracting Younger Generations
Masaki TOYAMA
The Effects of Consumer Innovativeness and Market Mavenism on Intention to Visit Expo 2025
Michael Mbhekeni SHAZI, Nishika CHETTY
The Effects of Advertising and Promotion on Consumers’ Buying Decision at the Car Boot Flea Market, in Durban
Wei-Jen HUANG
Literature Review on Omnichannel Retailing