In Progress

Expert Journal of Marketing
Volume 13, Issue 2


Contents

Miyuki MORIKAWA, Mayu AMANO
Protecting the Dream World: Psychological Mechanisms Behind Refusal-to-Share Behaviour in Japanese Fandom Culture

Expert Journal of Marketing, 13(2), pp. 57-69, Published on December 28, 2025, ISSN: 2344-6773
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Palesa MOATSHE, Chiedza Zvirurami TSVAKIRAI
What is Missing from the Shopping Experience Provided by Omnichannel Marketing Model? Probing the Drivers of Loyalty in the Hypermarket Industry

Expert Journal of Marketing, 13(2), pp. 49-56, Published on November 7, 2025, ISSN: 2344-6773
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Published by Sprint Investify. ISSN 2344-6773

Volumes

In Progress
Volume 13 Issue 2
In Progress
Volume 13 Issue 1
In Progress
Volume 12 Issue 2
January 2024
Volume 12 Issue 1
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Volume 11 Issue 2
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Volume 11 Issue 1
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Volume 10 Issue 2
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