Simona VINEREAN

The Impact of Customer Perceptions and Satisfaction on E-Loyalty

As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Therefore, this paper aims to propose a new model that examines relationships between cognitive – affective – conative constructs in an e-shopping environment.
JEL ClassificationM31

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Author(s)

Simona VINEREAN
The Bucharest University of Economic Studies

Correspondence

Simona Vinerean, The Bucharest University of Economic Studies

Article History

Received: September 28, 2013
Accepted: October 20, 2013
Available Online: October 28, 2013

Cite Reference

Vinerean, S., 2013. The Impact of Customer Perceptions and Satisfaction on E-Loyalty. Expert Journal of Marketing, 1(1), pp.4-16

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