Alexandra VINEREAN

Motivators That Intervene in the Decision Making Process in Tourism

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.
JEL ClassificationM31, M21


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Alexandra VINEREAN
Lucian Blaga University of Sibiu


Alexandra Vinerean, Lucian Blaga University of Sibiu, Romania

Article History

Received: August 27, 2014
Accepted: October 1, 2014
Available Online: October 9, 2014

Cite Reference

Vinerean, A., 2014. Motivators that Intervene in the Decision Making Process in Tourism Expert Journal of Marketing, 2(2), pp. 61-67

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© 2014 The Author. Published by Sprint Investify. ISSN 2344-6773

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