In recent years, and especially after the pandemic, consumers around the world have expressed their intention to prioritize more sustainable choices. To...
Tag - consumer behavior
The recent environmental issues the world has been experiencing recently have increased the awareness of consumers of the necessity of a sustainable...
The main focus of our article is initial trust. Our aim is to highlight the importance of initial trust in international online transactions and to explore its...
The tourism sector is one of the most important business sectors in Greece. The term “online travel agency” refers to the transfer to the Internet of all or...
This study investigates the association of both health hazards awareness and price sensitivity of soft drinks with consumer’s purchase attitude in Saudi...
Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the...
Discovering needs, habits and consumer behavior is the primary task of marketing analytics. It is necessary to integrate marketing and analytical skills with...
In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian...
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore...
