Uncategorized A Jump Through Time. Practical Implications and Limitations on the Evolution of the Marketing Concept – from 1.0 to 6.0. December 30, 2025
Uncategorized Protecting the “Dream World”: Psychological Mechanisms Behind Refusal-to-Share Behaviour in Japanese Fandom Culture December 28, 2025
Uncategorized What is Missing from the Shopping Experience Provided by Omnichannel Marketing Model? Probing the Drivers of Loyalty in the Hypermarket Industry November 7, 2025
Uncategorized Consumer Responses to Algorithmic Marketing Synthesis of Evidence and a Guiding Framework October 30, 2025
Uncategorized Corporate Social Responsibility and Brand Equity: Quantitative Study of Selected Retail Stores in an Emerging Economy October 30, 2025
Uncategorized Generation Z Consumers’ Attitude towards Instant Message Marketing Communications: The Role of Message Characteristics July 30, 2025
Uncategorized Artificial Intelligence and its Role in Personalized Marketing for Effective Customer Engagement December 29, 2024
Uncategorized The Impact of Promotional Pricing on Customer Brand Switching and Customer Loyalty in the Telecommunication Sector in Botswana December 29, 2024
Uncategorized Entrepreneurship in Romania: Between Challenges and Opportunities in a Changing Context December 29, 2024