Uncategorized The Influence of Artificial Intelligence (AI) in Transforming Marketing Communications: A Theoretical Review August 28, 2024
Uncategorized Analysis of Brand Equity Dimensions and Brand Concept that Influence Customer Loyalty in an Occupational Health Clinic May 2, 2024
Uncategorized Influence of Consumer-Based Brand Equity on the Purchase Intention of Wearable Activity Tracker Brands May 2, 2024
Uncategorized The Effect of Perceived Risk in Online Shopping Intention: Does Attitude Mediate the Relationship? April 27, 2024
Uncategorized Global Research Trends in Sustainable or Green Consumer Behavior – A Bibliometric Analysis December 30, 2023
Uncategorized Drivers and Barriers of Fast Fashion Implementation in South African Retail December 17, 2023
Uncategorized Consumer Purchase Intention and Purchase Behaviour for Green Fast Moving Consumer Goods December 16, 2023
Uncategorized Digitalization: A Strategic Approach for the Travel and Tourism Industry November 25, 2023
Uncategorized Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs October 21, 2023
Uncategorized A South African Perspective on Brand Personality as Positioning Strategy for Higher Education Institutions October 16, 2023