Alin OPREANA

Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing

Expert Journal of Marketing
1(1)
pp. 17-27
The Author(s). 2013

Received: October 2, 2013
Accepted: October 25, 2013
Published: October 28, 2013
E-shopping has the potential to replace traditional in-store shopping. It is well perceived that information and communication technologies have great impacts on modern society - they are changing how and where we work, shop, and in general terms how we live our lives. In this study, we use a survey instrument to examine the association between experience level with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer. We study these relationships in a multinomial logistic regression model that is aimed at online retailers to help them improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential customers.
Keywords
JEL Classification M31
Full Article
References
  1. Bateson, J.E.G., Eiglier, P., Langeard, E. and Lovelock, C.H., 1978. Testing a Conceptual Framework for Consumer Service Marketing. Cambridge, MA: Marketing Science Institute.
  2. Berry, L.L., 1983. Relationship marketing. Emerging Perspectives on Services Marketing, Chicago, IL: American Marketing Association
  3. Bitner, M.J., Booms, B.H. and Tetreault, M.S., 1990. The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing, 54 (1), pp. 71--84.
  4. Bruhn, M. and Georgi, D., 2006. Services marketing. Harlow, UK: Financial Times/Prentice Hall.
  5. Domegan, C.T., 1996. The adoption of information technology in customer service. European Journal of Marketing, 30(6), pp.52--69.
  6. Field, A., 2005. Discovering Statistics using SPSS - 2nd Edition. London: Sage Publications
  7. Gummesson, E., 1995. Services marketing and the interaction between quality, productivity and profitability. European Journal of Marketing, 29(5), pp. 77—79
  8. Hagel, J., Eisenmann, T.R., 1994. Navigating the Multimedia Landscape. The McKinsey Quarterly, 30(3), pp. 39--55.
  9. Hoffman, D. L. and Novak, T. P. 1996. Marketing in Hypermedia Computer-mediated Environments: Conceptual Foundations. The Journal of Marketing, 60(3), pp.50--68
  10. IBM Corp. Released 2012. IBM SPSS Statistics for Windows, Version 21.0. Armonk, NY: IBM Corp.
  11. Judd, R., 1964. The case for redefining services. Journal of Marketing, 28 (1), pp. 58--59.
  12. Langeard, E. and Eiglier, P., 1987. Servuction: Le marketing des services. Paris: John Wiley & Sons
  13. Lusch, R. F. and Vargo, S. L., 2006. The service-dominant logic of marketing: Reactions, reflections, and refinements. Marketing Theory, 6(3), pp.281--288.
  14. Malhotra, N.K. and Birks, D.F., 2009. Marketing Research – An Applied Approach (3rd Edition), Essex: Pearson Education-Prentice Hall
  15. Norman, R., 1984. Service Management. New York: John Wiley & Sons.
  16. Parasuraman, A. and Varadarajan, P.R., 1988. Future strategic emphases in service versus goods businesses. Journal of Services Marketing, 2 (4), pp.57--66.
  17. Parasuraman, A., Zeithaml, V.A. and Berry, L.L., 1985. A conceptual model of service quality and its implications for future research. Journal of Marketing, 49 (1), pp. 41--50.
  18. Peterson, R.A., Balasubramanian, S. and Bronnenberg, B.J., 1997. Exploring the Implications of the Internet for Consumer Marketing. Journal of Academy of Marketing Science, 25 (Fall), pp. 329--346
  19. Quelch, J.A. and Klein, L.R., 1996. The Internet and International Marketing. Sloan Management Review, 37 (Spring), pp. 60--75, Available online: http://sloanreview.mit.edu/article/the-internet-and-international-marketing/
  20. Regan, W., 1963. The service revolution. The Journal of Marketing, pp. 57--62.
  21. Rosenberg, L.J. and Hirschman, E.C., 1980. Retailing Without Stores. Harvard Business Review, 58 (July –August), pp. 103--112
  22. Rowley, J., 2006. An analysis of the e-service literature: Towards a research agenda. Internet Research, 16(3), pp. 339--359
  23. Rust, R.T., Zahorik, A.J. and Keiningham, T.L., (1994), Return on Quality: Measuring the Financial Impact of Your Company’s Quest for Quality. Chicago, IL: Irwin Professional Publishing.
  24. Schneiderman, R., 1980. Non-Store Shopping Growing as Consumer Habits Change. Merchandising, 5 (September), pp. 60-61
  25. Sexton, R., Johnson, R., and Hignite, M., 2002. Predicting Internet/E-Commerce Use. Electronic Networking and Policy, 12(5), pp. 402--410
  26. Shostack, G.L., 1977. Breaking free from product marketing. The Journal of Marketing, pp. 73--80.
  27. Shostack, G.L., 1984. Designing services that deliver. Harvard Business Review, 62(1), pp. 133--139.
  28. Solomon, M.R., Surprenant, C., Czepiel, J.A. and Gutman, E.G., 1985. A Role Theory Perspective on Dyadic Interactions: The Service Encounter. Journal of Marketing, 49, pp. 99—111.
  29. Vargo, S. L. and Lusch, R. F., 2004. Evolving to a new dominant logic for marketing. Journal of Marketing, 68, pp.1--17
  30. Vinerean, S., 2013. Applying Online Behavioral Models in Internet Retailing. Saarbrücken: LAP LAMBERT Academic Publishing.
Article Rights and License
© 2013 The Author. Published by Sprint Investify. ISSN 2359-7712. This article is licensed under a Creative Commons Attribution 4.0 International License. Creative Commons License
Corresponding Author
Alin Opreana, Lucian Blaga University of Sibiu, Romania
Tags
Download PDF

Author(s)

Alin OPREANA
Lucian Blaga University of Sibiu
Bitnami