December 2013
Expert Journal of Marketing
Volume 1, Issue 1
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Contents
Bogdan AVRAM
Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers
Mihai TICHINDELEAN
Models Used for Measuring Customer Engagement
Alexandra VINEREAN
The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
Alin OPREANA
Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
Simona VINEREAN
The Impact of Customer Perceptions and Satisfaction on E-Loyalty