December 2016

Expert Journal of Marketing
Volume 4, Issue 2

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Contents

Simona VINEREAN
Branding Strategies for Social Media Marketing


Myriam ERTZ, Fabien DURIF, Manon ARCAND
Business in the Hands of Consumers: A Scale for Measuring Motivation to Resell Products Online


Isaac TWENEBOAH-KODUAH, Charles ADUSEI, Charles TENKORANG
Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana


Fatos UKAJ
Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions


M. Dharma Tuah Putra NASUTION, Yossie ROSSANTY, Prana Ugiana GIO
Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia


Published by Sprint Investify. ISSN 2344-6773

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