Forthcoming Papers

Douglas CHIGUVI, Thuso SEPEPE

The Impact of Promotional Pricing on Customer Brand Switching and Customer Loyalty in the Telecommunication Sector in Botswana



Lily PURWIANTI, Dewi KURNIAWATY

ANALYSIS OF BRAND EQUITY DIMENSIONS AND BRAND CONCEPT THAT INFLUENCE CUSTOMER LOYALTY IN OCCUPATIONAL HEALTH CLINIC



Re-an M√úLLER, Chantel MULLER

Influence of consumer-based brand equity on the purchase intention of wearable activity tracker brands



Khathutshelo Mercy MAKHITHA, Kate NGOBENI

The Effect of Perceived Risk in Online Shopping Intention: Does Attitude Mediate the Relationship?



Simangaliso Bayabonga ZULU, Maxwell A. PHIRI

Corporate social responsibility and brand equity: Quantitative study of selected retail stores in an emerging economy



Published by Sprint Investify. ISSN 2344-6773

Volumes

In Progress
Volume 12 Issue 1
September 2023
Volume 11 Issue 2
January 2023
Volume 11 Issue 1
July 2022
Volume 10 Issue 2
January 2022
Volume 10 Issue 1
November 2021
Volume 9 Issue 2
March 2021
Volume 9 Issue 1
December 2020
Volume 8 Issue 2
August 2020
Volume 8 Issue 1
December 2019
Volume 7 Issue 2
August 2019
Volume 7 Issue 1
December 2018
Volume 6 Issue 2
August 2018
Volume 6 Issue 1
December 2017
Volume 5 Issue 2
August 2017
Volume 5 Issue 1
December 2016
Volume 4 Issue 2
August 2016
Volume 4 Issue 1
December 2015
Volume 3 Issue 2
August 2015
Volume 3 Issue 1
December 2014
Volume 2 Issue 2
August 2014
Volume 2 Issue 1
December 2013
Volume 1 Issue 1
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