Forthcoming Papers
Douglas CHIGUVI, Thuso SEPEPE
The Impact of Promotional Pricing on Customer Brand Switching and Customer Loyalty in the Telecommunication Sector in Botswana
Lily PURWIANTI, Dewi KURNIAWATY
ANALYSIS OF BRAND EQUITY DIMENSIONS AND BRAND CONCEPT THAT INFLUENCE CUSTOMER LOYALTY IN OCCUPATIONAL HEALTH CLINIC
Re-an MÜLLER, Chantel MULLER
Influence of consumer-based brand equity on the purchase intention of wearable activity tracker brands
Khathutshelo Mercy MAKHITHA, Kate NGOBENI
The Effect of Perceived Risk in Online Shopping Intention: Does Attitude Mediate the Relationship?
Simangaliso Bayabonga ZULU, Maxwell A. PHIRI
Corporate social responsibility and brand equity: Quantitative study of selected retail stores in an emerging economy
