Category - Redouane BENABDELOUAHED

Hassan II University, Morocco

Chouaib DAKOUAN Redouane BENABDELOUAHED Hajar ANABIR

Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.

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