Simona VINEREAN

The Impact of Customer Perceptions and Satisfaction on E-Loyalty

Expert Journal of Marketing
1(1)
pp. 4-16
The Author(s). 2013

Received: September 28, 2013
Accepted: October 20, 2013
Published: October 28, 2013
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Therefore, this paper aims to propose a new model that examines relationships between cognitive – affective – conative constructs in an e-shopping environment.
Keywords
JEL Classification M31
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Article Rights and License
© 2013 The Author. Published by Sprint Investify. ISSN 2359-7712. This article is licensed under a Creative Commons Attribution 4.0 International License. Creative Commons License
Corresponding Author
Simona Vinerean, The Bucharest University of Economic Studies
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Author(s)

Simona VINEREAN
The Bucharest University of Economic Studies
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