Bogdan AVRAM

Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers

Expert Journal of Marketing
1(1)
pp. 50-54
The Author(s). 2013

Received: October 15, 2013
Accepted: November 15, 2013
Published: November 18, 2013
More and more airlines are trying to show their customers their ability to understand their needs, the market trends and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the airline companies focus their attention on offering their customers the possibility to book a flight or check-in using a smartphone, spend time watching movies or be connected to the internet during the flight. Customers search for airlines who are more ”tech-geek” and opened to new technologies, which allows them to rate the airline companies through apps or connect more often with the airline through social-media. Technology has become an important part in developing and marketing the airline services for a better quality, more customer-focused and for better flight experience which ultimately makes the difference when choosing to fly an airline company.
Keywords
JEL Classification M31
Full Article
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Article Rights and License
© 2013 The Author. Published by Sprint Investify. ISSN 2359-7712. This article is licensed under a Creative Commons Attribution 4.0 International License. Creative Commons License
Corresponding Author
Bogdan Avram, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, Romania
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Author(s)

Bogdan AVRAM
Lucian Blaga University of Sibiu
Bitnami