In Progress

Expert Journal of Marketing
Volume 13, Issue 1


Contents

John MARUMBWA, Krishna K. GOVENDER
Generation Z Consumers’ Attitude towards Instant Message Marketing Communications: The Role of Message Characteristics

Expert Journal of Marketing, 13(1), pp. 1-18, Published on July 30, 2025, ISSN: 2344-6773
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Published by Sprint Investify. ISSN 2344-6773

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