In Progress
Expert Journal of Marketing
Volume 13, Issue 2
Contents
Mircea FUCIU, Anca ȘERBAN (SIMS)
A Jump Through Time. Practical Implications and Limitations on the Evolution of the Marketing Concept – from 1.0 to 6.0
Livia ILIE, Camelia BUDAC, Felicia MORÂNDĂU
An Overview of Talents for Successful Entrepreneurs
Miyuki MORIKAWA, Mayu AMANO
Protecting the Dream World: Psychological Mechanisms Behind Refusal-to-Share Behaviour in Japanese Fandom Culture
Palesa MOATSHE, Chiedza Zvirurami TSVAKIRAI
What is Missing from the Shopping Experience Provided by Omnichannel Marketing Model? Probing the Drivers of Loyalty in the Hypermarket Industry
