In Progress

Expert Journal of Marketing
Volume 13, Issue 2


Contents

Miyuki MORIKAWA, Mayu AMANO
What is Missing from the Shopping Experience Provided by Omnichannel Marketing Model? Probing the Drivers of Loyalty in the Hypermarket Industry

Expert Journal of Marketing, 13(2), pp. 57-69, Published on December 28, 2025, ISSN: 2344-6773
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Palesa MOATSHE, Chiedza Zvirurami TSVAKIRAI
What is Missing from the Shopping Experience Provided by Omnichannel Marketing Model? Probing the Drivers of Loyalty in the Hypermarket Industry

Expert Journal of Marketing, 13(2), pp. 49-56, Published on November 7, 2025, ISSN: 2344-6773
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Published by Sprint Investify. ISSN 2344-6773

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Volume 13 Issue 2
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