For social media, the current problem is not the lack of knowledge or skills to create personalized campaigns, but the lack of time. With so many different...
Tag - social media
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings...
Due to the rapid technological development and a globally competitive business environment, creative marketing methods become increasingly important for a...
Companies are increasingly recognizing the value of social media marketing for their implication in developing and increasing the value of a brand in online...
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first...
This article analyzes the concept of value co-creation, which has arisen due to the combination of various modern influences - including economic...
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more...
