In Progress

Expert Journal of Marketing
Volume 13, Issue 1


Contents

Simangaliso Bayabonga ZULU, Maxwell A. PHIRI
Corporate Social Responsibility and Brand Equity: Quantitative Study of Selected Retail Stores in an Emerging Economy

Expert Journal of Marketing, 13(1), pp. 31-47, Published on October 30, 2025, ISSN: 2344-6773
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Lukasz BIKOWSKI
Consumer Responses to Algorithmic Marketing Synthesis of Evidence and a Guiding Framework

Expert Journal of Marketing, 13(1), pp. 19-30, Published on October 30, 2025, ISSN: 2344-6773
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John MARUMBWA, Krishna K. GOVENDER
Generation Z Consumers’ Attitude towards Instant Message Marketing Communications: The Role of Message Characteristics

Expert Journal of Marketing, 13(1), pp. 1-18, Published on July 30, 2025, ISSN: 2344-6773
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Published by Sprint Investify. ISSN 2344-6773

Volumes

In Progress
Volume 13 Issue 1
In Progress
Volume 12 Issue 2
January 2024
Volume 12 Issue 1
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Volume 11 Issue 2
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Volume 11 Issue 1
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Volume 10 Issue 2
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Volume 1 Issue 1
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