In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
Expert Journal of Marketing welcomes original academic articles to be published in open access.
This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Marketing.
Volume 5 of Expert Journal of Marketing is now available online
View upcoming finance academic articles accepted for publication.