Through information technology, the world is moving towards the digital economy, giving rise to social commerce. This type of marketing be considered a new...
Tag - social media marketing
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media...
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings...
Companies are increasingly recognizing the value of social media marketing for their implication in developing and increasing the value of a brand in online...
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to...
