Author - Felicia MORÂNDĂU

Building a successful business goes beyond having a great idea — it demands a rich and diverse set of talents that entrepreneurs must consciously develop throughout their professional journey. This paper explores the core competencies that underpin entrepreneurial success, organizing them into four interconnected categories: hard skills, encompassing technical and business management capabilities; and three dimensions of soft skills — personal and psychological traits, cognitive and creative abilities, and social and interpersonal skills. Drawing on an extensive review of entrepreneurship literature, the study highlights that neither business knowledge alone nor personality traits in isolation are sufficient for sustainable success. Rather, it is the deliberate integration of financial acumen, strategic thinking, resilience, creativity, leadership, and networking that enables entrepreneurs to navigate today's fast-changing business environment. The paper further underlines that these...