Category - Rayhana AOUIDIDI

University of Dundee, Scotland, UK

Abubaker QUTIESHAT Rayhana AOUIDIDI

Carbonated Beverage Consumption among UK University Students

This work examined carbonated beverage consumption among 303 UK university students (132 males, 171 females) and assessed their current beliefs concerning the personal carbonated beverage consumption and preferences. Participants completed a questionnaire that was constructed using an online survey service tool (Bristol Online Surveys). Two products from the Coca-Cola® Company and one product from the A.G. Barr Company were foremost, as the most preferred drinks among respondents. One tenth of the respondents are consuming a carbonated beverage at least once a day, among which one third consume at least two cans per drinking episode. The majority (53%) and (30%) consumed respectively a carbonated beverage once and twice a week. The responses demonstrated a higher tendency for females to use a straw to consume a carbonated beverage in comparison to males. The way drinks are presented seems to be of great significance to females. This study highlighted the current beliefs and...

Read More
Aims & Scope

Expert Journal of Marketing welcomes original academic articles to be published in open access.

Read more about Expert Journal of Marketing→

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Marketing.

Read 'Guide for Authors' →

Current Issue

Volume 5 of Expert Journal of Marketing is now available online

View Current Issue →

Forthcoming Papers

View upcoming finance academic articles accepted for publication.

View Articles →

Send Your Article Now
Bitnami