During the pandemic, smartphone sales in Indonesia increased, especially for companies that continued to innovate, emphasize product quality, and develop creative products. This research aims to examine whether brand image, product quality, and lifestyle affect iPhone purchasing decisions. The method used in this study is a quantitative research method using primary data, conducted through surveys by distributing questionnaires in Yogyakarta Special Region Province, Indonesia. Respondents in this research are iPhone users in Indonesia, and the sampling method in this research involved purposive sampling. After passing the test phase, and through validity and reliability tests, 200 responses were collected. Data analysis tool uses multiple linear regression analysis. The results showed that product quality and lifestyle had positive and significant effect on purchase decision, but brand image does not influence purchase decision. In this case, brand image does not have an influence on...
Author - Singgih SANTOSO
Duta Wacana Christian University, Indonesia
Indonesia's tourism ministry is currently intensively using the online environment to promote many of Indonesia’s favorite tourism destinations. Social media tools (Facebook, Instagram etc.) are very popular in today’s Indonesia promotion tools. This research wants to test the relationship between social media promotion, attention, interest, searching, action to destination, and tourists’ intention to share their experiences. With a survey research design applied to 200 tourists of Kei Island, East Indonesia, in the general model, the results found that social media destination promotion influences tourists’ attention, and searching in a positive and significant manner; further, tourists’ searching activity can influence their actions. The study also implied testing the gender as a control variable in a structural equation model and found that for female respondents, social media promotion has a positive and direct influence on the attention of these respondents.
Nowadays, amid increasingly tight competition in the business environment and the difficulties students are experiencing in getting new jobs, being an entrepreneur is increasingly in high demand among college graduates. The advancement of information technology has enabled many jobs to be carried out efficiently. Moreover, the dissemination of knowledge takes place quickly and widely, so that one's interest to start up a business by utilizing information technology is also increasing. The purpose of this research is to a test research model that proposes that self-efficacy and motivation will affect students’ intentions to become entrepreneurs. In general, self-efficacy is a condition in which individuals believe that a behavior is easy or difficult to achieve, including experiences and obstacles that individuals consider; while motivation leads to entrepreneurial activities that can be interpreted as a stimulus that can encourage someone to run a business. The research design is...
