This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these...
Tag - online marketing
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand, product, services, or other entity. To this...
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings...
Due to the rapid technological development and a globally competitive business environment, creative marketing methods become increasingly important for a...
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first...
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to...
