The research delves into the intricacies of entrepreneurship in Romania within a socio-environment marked by swift changes and numerous uncertainties. Beginning with an assessment of the present state of Romanian entrepreneurship the primary obstacles confronted by domestic entrepreneurs are underscored, which consist of bureaucratic hurdles, limited availability of financial resources and instability, in the market. The investigation scrutinizes the tactics employed by entrepreneurs to adjust including embracing rapid digitalization, establishment of networks and fostering sustainability principles. In 2025s evolving landscape of opportunities lie chances waiting to be seized. A distinct section is dedicated to female entrepreneurship. Showcasing the rise of women engaging in entrepreneurial endeavors while addressing the unique challenges they face. The paper presents a view of Romanian entrepreneurial ecosystem by spotlighting its weaknesses and development potential in a...
Author - Camelia BUDAC
Lucian Blaga University of Sibiu, ORCID: 0000-0002-5071-4082
In recent years, and especially after the pandemic, consumers around the world have expressed their intention to prioritize more sustainable choices. To explore the evolution and trend of research oriented in this area of environmentally sustainable or green consumer behavior, a bibliometric analysis was applied. This study presents an examination focusing on the literature related to sustainability or green consumer behavior between 1991 and 2023. By investigating 745 Scopus indexed documents, which includes keyword network analysis, co-author analysis and reference co-citation analysis using VOSviewer, the study highlights which are the known authors concerned with the research field, impactful and highly cited articles, countries contributing significantly to the analysis, the relevant journals in the field of interest. Furthermore, it identifies emerging themes such as green marketing, sustainable consumption, and green product development, while also outlining potential avenues...
