Engagement in online shopping by specific emerging-market consumers in South Africa has been on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for clothing products, especially in South Africa, where online risk is an issue that discourages consumers from making purchases and where the practice of online shopping is still in its infancy. To that end, an online survey was conducted among emerging-market consumers in Soweto, with 300 respondents being targeted and reached. Convenience sampling was adopted to collect data from the respondents. An independent research company collected data, and various statistical analyses such as descriptive analyses, exploratory factor analysis, and structural equation modelling were conducted. The findings revealed that perceived financial, convenience and security risks significantly influenced...
Author - K.M. MAKHITHA
University of South Africa, South Africa, ORCID: 0000-0001-5040-3826
This study determines the attributes that are important in shopping centre selection in South Africa. In it, the researcher determined if shopping centre attributes are influenced by demographic factors. South Africa has witnessed an explosion of shopping centre development, including in rural areas. A survey was conducted in a shopping centre in Venda, South Africa, targeting shoppers who visited the mall at the time of data collection. Regression analysis was used to test the relationships between the constructs and to test the hypotheses. The results of this study showed that price, merchandise and social influence are the most important attributes for shopping centre patronage. The shopping centre attributes was found to be influenced by gender, age and frequency of shopping. The results of this study are important for managers to sustain their shopping centres in a highly competitive environment.
