Globally, the Covid-19 pandemic has influenced traditional Open Distance electronic Learning (ODeL) institutions and residential universities. It has prompted them to consider distance learning using technological advancement. However, student loyalty is a challenge to achieve and sustain in distance learning. Thus, this study seeks to determine the mediating effect of student satisfaction on student loyalty. The study also sought to examine the mediating effect of satisfaction on the impact of commitment, institutional reputation, service quality, trust, and perceived value on loyalty. The study used a quantitative approach and online survey to collect data. The study used the partial least squares structural equation modeling technique to test the proposed model. The results showed a positive and significant relationship between the constructs. However, commitment showed a partial influence on student satisfaction. Furthermore, satisfaction partially mediates the impact of...
Author - Kate NGOBENI
University of South Africa, South Africa, ORCID: 0000-0003-4519-0947