Category - Phineas MBANGO

University of South Africa, South Africa

Phineas MBANGO

A Framework for Achieving Student Loyalty in Open Distance Electronic Learning (ODeL) Institutions

Approximately 90% of students enrolled in public universities participated in online learning programs in 2020 in South Africa, yet these institutions are found to be lacking in adapting and serving the new demand for distance learning effectively. This has highlighted the need to undertake the current study to develop a framework for attaining student loyalty in an ODeL institution in the higher education sector in South Africa. A quantitative approach using the survey method was used to collect data. A total of 1430 responses were received from students who were purposely sampled using online questionnaires. A partial least square structural equation (PLS) technique was used to analyze data and to test the research model proposed for the study. This study has innovated a comprehensive framework of student loyalty that can be implemented in ODeL institutions. Although the results reveal a positive relationship between all the constructs studied, of significant outcome is the higher...

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