A new wave of researches supports the importance of examining the efficiency of experiential marketing on consumers satisfaction. In this respect, this paper...
Tag - customer satisfaction
Grounded theory is used to examine the relationship between benefit and innovation. The benefits of a broad array of products were considered, and a list of...
The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and customer value to customer satisfaction. This...
The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining...
In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad...
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more...
This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude...
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of...
