To perform under the conditions of digitalization, marketers need understandable, accurate, complete, trustworthy, secure, and discoverable data. In this...
Tag - digital marketing
In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers...
Digital transformation of marketing in the public institutions of higher education in Greece, has a key role in the context of the digital revolution. The...
The study’s objective was to understand the motivation and loyalty of online shoppers in South Africa, and to understand the process undertaken by online...
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media...
This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these...
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand, product, services, or other entity. To this...
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings...
