Author - Abdullah Mohammed ALHIDARI

King Saud University, College of Business Administration, Saudi Arabia

Abdullah Mohammed ALHIDARI Omar H. Alkadhi

Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?

In recent years, consumers’ loyalty has become an important issue in health-case in general and in dentistry in particular. Following the increasing activity in dental services, consumer loyalty. This study investigates the factors that influence consumers’ loyalty to their dentist. Data was collected through a self-administered survey to consumers; 489 responses were received and 108 surveys were completed and analyzed. The proposed relationships were tested by using regression analysis in Statistical Package for the Social Sciences (SPSS). Results indicate that consumers’ trust toward their dentist has an effect on consumer loyalty. Further, consumers’ perceived value tends to influence consumer loyalty. However, e-WOM and service’s price do not have an impact on consumer loyalty. These findings have important implications for a manager in dentistry. Managers should increase consumers’ trust and perceived value to keep the consumers coming back to the dental office.

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Mahmoud ABDEL HAMID SALEH Abdullah Mohammed ALHIDARI Abdulrahman AL-MANSOUR AbdulElah AL-KHUDHAIR

Health Awareness and Price Sensitivity as Predictors of Consumer’s Purchase Attitude Towards Soft Drinks

This study investigates the association of both health hazards awareness and price sensitivity of soft drinks with consumer’s purchase attitude in Saudi Arabian market. The study also investigates whether there is a moderating role for each of consumer’s gender, age, education, and monthly income on the two studied relationships. The study has been conducted on 865 respondents of soft drinks consumers in Saudi Arabia and an online self-administered survey has been used to collect primary data from the participants. The study findings revealed a statistically significant negative associations of both soft drinks’ health hazards awareness and price sensitivity with consumer’s purchase attitude. Heath hazards awareness is higher than the price sensitivity in predicting the consumer’s purchase attitude. Hence, the consumer’s attitude is more responsive to health hazards awareness than the price sensitivity. The study also found that consumer’s gender, age, education, and income do not...

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